How to Build a Data Quality Strategy to Get Executive Buy-In
BAD data. BAAAAAAAAD data. Okay, maybe “less-than-stellar-quality” data, if you want to be PC about it. But you see the “way-less-than-stellar” impact this data is having on your ostensibly data-driven organization. On business-critical questions like: Which product line should we invest in – or adjust – or market differently? Which customers are the most valuable, […]
